Why & How
Problems, Solution, Opportunity
The Problems (Today’s Reality)
Scattered sharing: Photos split across chats, drives, and feeds.
Lost discoverability: Hard to find your own or others’ photos from shared events.
Zero collaboration: No structured way to decide, edit, or curate together.
Shallow engagement: Brands and creators rely on ads, not authentic communities.
The Solution (Bitpers)
Modular System
Murals: Dynamic, customizable boards (private → public).
Memory Boards: Auto‑filled diaries and group storybooks.
Collab: Decision layer—polls, ranking, tags, quick edits.
Events: Time‑bound context; routes media to the right spaces.
Face Hunt: Consent‑first people search (opt‑in); fast recall.
Principles
Privacy & consent: Opt‑in discoverability; friend‑based visibility.
Performance: Prefetching, optimistic UI; local‑first approach.
Clarity: Media stays front‑and‑center; minimal chrome.
Why Now (Signals & Numbers)
UGC explosion: ~1.7T photos/year created globally; most remain unused.
Cultural shift: Gen‑Z/Alpha favor niche communities, privacy, and creation tools over performative feeds.
Category proof: Reddit & Pinterest show sustained growth for interest‑based, visual discovery.
Tech readiness: On‑device AI + modern privacy frameworks enable face/people features without central harvesting.
Market Opportunity
TAM
Global visual & UGC collaboration
$50B+
SAM
Event, creator, and SMB visual tools
$8B
SOM
Weddings, colleges, micro‑communities
$200–300M
Initial GTM: Indian weddings, colleges, bike clubs, creator collectives → expand to global communities.
How We Win (Execution)
Go‑to‑market loops:
Weddings & Studios: Event Murals + Collab sorting → guests join → recurring boards.
Campuses & Clubs: Private murals for fests/projects → topic hubs.
Creators & Brands: Collab for campaign curation → public murals with authentic engagement.
Product flywheel: Events route media → Memory Boards & Murals → Collab decisions → shareable outcomes → discovery.
Trust moat: Consent‑first Face Hunt; transparent visibility; encryption roadmap.
Roadmap (Illustrative)
Prototype (now): Android MVP with Murals/Boards; partial Collab.
Build & Test (≤6 mo): Scalable backend + encryption; internal events.
Controlled Rollout (≤12 mo): Android + iOS; weddings/colleges/creator pilots.
Cross‑Platform (≤18 mo): Desktop + web; brand & influencer onboarding.
Scale & Monetize (≤24 mo): Paid creator tools; 100k+ users; brand collaborations.
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